Affinity Travel Co. was born from a simple vision: group travel, when done right, can transform organizations and communities. Our founder saw companies, universities, and member organizations investing in retreats and excursions that delivered little actual value—cookie-cutter itineraries that failed to engage participants or advance organizational goals.
What sets us apart is our purpose-first methodology. We begin by deeply understanding your objectives—whether strengthening team culture, fostering alumni connections, or driving member engagement—then meticulously craft every element of the journey to achieve these outcomes. Our unique blend of commercial rigor and luxury travel expertise ensures each destination selected, activity planned, and moment experienced deliberately works toward your goals. With Affinity Travel Co., your group travel isn't just memorable; it's measurably impactful, delivering lasting value long after the journey ends.
About Our Founder
“If you want to go fast, go alone; if you want to go far, go together.”
Our founder, Katherine Butler-Dines, has traveled to 31 countries and every continent (yes, including Antarctica!); in every destination and port of call, the above sentiment has held true.
Whether it’s been organizing offsites for Fortune 500 execs, planning celebrity weddings, hosting women’s group trips, or organizing travel for university students, Katherine has seen the power of intercultural exchange help people expand their horizons, find common ground, and go back to their daily lives forever changed.
As Ibn Battuta remarked, “travel - it leaves you speechless, and then it turns you into a storyteller.” These stories are what we cultivate at Affinity Travel Co.
Take it from our clients:
Corporate Chief of Staff, remarking on a retreat in Vail, Colorado
“In the two weeks after the retreat, we set records on some of our most important company metrics.”
Executive of a CPG company on their experience hosting a sales incentive trip in Morocco
“These are people who ‘open doors’ for you away from the tourist trap path. Nothing they do is mainstream - everything is tailor-made and fits exactly your goals.”
Leader of university travel group that partnered with ATC
“From knowing the dietary needs of all the travelers to beautiful parting gifts upon departure, the attention to detail was spot on. I couldn't have asked for more.”
Solo female traveler who joined an all-women’s tour to Costa Rica
“If you’re a single woman who wants to travel, this is the way to go. It’s safe, fun, & inclusive. You feel like part of the group and make friends fast.”
